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Footasylum expands presence at Merry Hill

Footasylum, Merry Hill

High street fashion brand Footasylum has expanded its presence at the Merry Hill centre in Dudley.

The move has more than tripled its footprint at the retail hub after relocating from a 3,000 sq ft unit to a 10,000 sq ft unit.

The upsized store has features including a mobile payment system, new digital screens and a refreshed fit-out alongside an expanded selection of products across all categories.

Shannon Osman, head of retail at Footasylum, said: "We are thrilled to announce the opening of our newly expanded Footasylum store at Merry Hill.

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"Over the past several years, Merry Hill has proven to be an excellent location for our brand and we've developed a strong base of loyal customers and have established ourselves as a well-known brand in the West Midlands.

"We're thrilled to welcome customers to our enhanced store experience, showcasing our even bigger and better range of products from the world's leading footwear and apparel brands."

Alistair Winning, asset manager at Merry Hill's manager Sovereign Centros, said: "Merry Hill is a centre where brands not only succeed but thrive, exemplified by the expansion of Footasylum.

"This year we have driven record levels of brand investment, with Footasylum now sitting among dozens of leading names that have both committed and recommitted to the destination, demonstrating Merry Hill's transformation and catchment strength."

This latest letting follows recent deals with XF Gym and Australian electronic and home product retailer Harvey Norman.